How to Increase Your Bottom-line

work at home - jay abraham

When it comes to internet marketing we all know that traffic and conversions are the corner stones to success for any website. If you’re looking to increase your bottom-line, or in layman’s terms, make more money, this can be accomplished by:

    1) receiving more traffic to your website

    2) increasing your conversion ratio.

 

The Keys to Marketing Your Website More Effectively

 

Here we are going to discuss the conversion ratio of your website. Contrary to many people’s beliefs, converting visitors into sales is more of a science than an art.  This is best explained by Jay Abraham who is widely recognized as having one of the greatest marketing minds. He systematically explains the process of how to increase your sales exponentially.  He points out that first you must analyze, measure, identify and ultimately replace certain under performing aspects of your marketing and advertising.  Once you’ve identified the “weak links”, you can make minor tweaks through split testing to increase your results. Basically, replace under performing aspects of your website with alternatives that perform better.
 

7 Ways to Increase your Conversions Ratio

 
These are just a few of the things that can be altered to improve your website’s inability to convert visitors into sales leads:

  • Establish trust with your visitors
  • Improve your sales copy
  • Change the headline on your webpage
  • Use effective Call-to-Action strategies
  • Use high-end graphic design
  • Give away a free pdf report
  • Build an e-mail list

Tips on How to Grow Your Business

 
I want to share with you this awesome post that I recently came across:

1) How to boost your profit
2) Strategies for gaining a competitive edge
 
This particular post was written by Kevin Halbert, the son of a master copywriter Gary Halbert.  Kevin offers to his readers an invaluable gift that I’d like to pass along to you; the timeless and infamous audio excerpt from Anthony Robins’ Power Talk series where he interviews Jay Abraham.

Jay Abraham addresses a lot of areas throughout this interview,but what I really enjoyed was how he broke down the 3 Ways to Grow A Business:

  1. Increase your customer – more traffic
  2. Increase the unit of sale – raise the price
  3. Increase the repurchase frequency -  follow up

 
Below is a link where you can read Kevin Halbert’s post and listen to the Anthony Robins’ interview with Jay Abraham
 

http://www.thegaryhalbertletter.com/newsletters/2011/TonyRobbinsInterviewsJayAbraham.htm